What’s New in iPhone 17 Pro: A Big Leap Forward

From £45.79/mo or £1,099, Apple’s latest flagship, the iPhone 17 Pro, is setting a new standard for smartphones. Pre-orders open on 12 September at 1:00 pm, with official availability on 19 September. So what makes the iPhone 17 Pro worth the upgrade? Let’s dive in.

A Design Forged for Power

Apple has completely reimagined the iPhone with a heat-forged aluminium unibody design. This enclosure not only looks premium but also optimises performance, durability and battery capacity. Add in Ceramic Shield protection and a stunning immersive Pro display, and you have a device built for both beauty and resilience.

Available in Silver, Cosmic Orange and Deep Blue, the iPhone 17 Pro makes a strong case for itself as Apple’s most durable and sleek design yet.

A Camera System Like No Other

Photography takes a huge leap forward with the iPhone 17 Pro. All three rear cameras are 48MP, delivering incredible clarity in every shot.

Highlights include:

• Up to 8x optical-quality zoom with Apple’s longest Telephoto lens yet (up to 200mm focal length).

• Super-high-resolution 24MP photos by default.

• Stunning low-light performance and advanced Night mode.

• The new Clean Up tool to remove unwanted objects from photos.

With focal lengths ranging from 13mm Ultra Wide to 200mm Telephoto, it’s like having eight pro lenses in your pocket. Whether you’re capturing macro shots, portraits, or cinematic video, this camera system is built to impress.

Video Like the Pros

For content creators and filmmakers, the iPhone 17 Pro is packed with features once reserved for Hollywood:

• ProRes RAW support for unmatched video quality.

• 4K 120 fps Dolby Vision for stunning cinematic footage.

• Genlock and time code support for professional-grade synchronisation.

• Enhanced video stabilisation for smooth shots in any condition.

From casual clips to professional productions, this iPhone can do it all.

A19 Pro Chip and Performance

At the heart of the iPhone 17 Pro is the A19 Pro chip, delivering Apple’s fastest performance ever. Paired with a laser-welded vapour chamber cooling system, it can sustain heavy tasks and high-end gaming with ease.

Expect up to 40 percent faster CPU performance, 2x faster GPU speeds and advanced Neural Accelerators for AI-powered tasks.

And yes, the battery is stronger than ever:

• Up to 31 hours of video playback on iPhone 17 Pro.

• Up to 37 hours on iPhone 17 Pro Max.

• 50 percent charge in just 20 minutes with a fast charger.

iOS 26 and Apple Intelligence

Running on iOS 26, the iPhone 17 Pro feels more dynamic than ever with Liquid Glass design, a vibrant Lock Screen and smart tools like:

• Call Screening to filter unknown callers.

• Hold Assist to wait in queues for you.

• Polls in Messages to engage with friends.

Plus, Apple’s new Intelligence features bring AI into everyday tasks:

• Visual intelligence to search and act on what’s on your screen.

• Live Translation across apps.

• Writing Tools to proofread, rewrite and summarise text.

• Genmoji, where you create emojis with your imagination.

Always Connected, Always Safe

Whether you’re travelling or facing emergencies, iPhone 17 Pro has your back:

• eSIM support for seamless global connectivity.

• Emergency SOS via satellite when you’re off the grid.

• Roadside Assistance via satellite to get help in remote areas.

• Crash Detection and Find My for added safety.

Should You Upgrade?

The iPhone 17 Pro is not just an upgrade, it is a transformation. With its forged aluminium design, pro-level cameras, record-breaking performance, and AI-powered features, it is Apple’s most complete iPhone yet.

If you’re coming from an older model or looking to take your photography, video, and everyday productivity to the next level, the iPhone 17 Pro is worth every penny.

Pre-order starts 12 September, available 19 September. The future is in your pocket.